Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide. What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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How should marketers market to consumers under stress?
How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?
Bulk email restrictions from Google, Yahoo and Microsoft: What you need to know
We've updated our story on bulk email restrictions with news Microsoft will reject messages entirely starting May 5, 2025.
Your emails belong in Promotions — and that’s a good thing
Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Marketers push back on Google’s attempt to derail California privacy bill
They are angry about Google's astroturfing and want consent-driven online interactions with consumers.
Validity acquires email optimizer Litmus
The purchase is designed to provide marketers with a platform to manage the entire lifecycle of email campaigns.
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns.
Interactive email is the game changer brands can’t ignore
Creative, purposeful touches, like interactive designs that engage customers, make your emails stand out.
Apple and Gmail make it harder for email campaigns to get to the inbox
With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.
Want better email results? Start with your data.
Get four actionable steps for creating a robust email data strategy and examples of successful data-driven personalization.
Is your email platform built for today’s email challenges?
Email has gotten complicated. Is the platform your email team is using equipped to handle it?
Think email is dead? Think again.
Email’s not dead — it remains a powerful tool for driving real results.
The biggest email newsletter mistake B2B companies keep making
If your email newsletter is all about you, you're doing it wrong. Create content that keeps subscribers engaged and boosts results.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Marketing artificial intelligence (AI)
AI-powered martech news and releases: March 20
Half of all Americans use AI, and that holds true for nearly all demographic slices.
Marketing artificial intelligence (AI)
Why ignoring consumers’ AI concerns is a costly mistake
There's a significant gap between how marketers and consumers feel about AI. Here's what to do about it.
5 email marketing tech essentials for 2025 success
From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.
Marketing artificial intelligence (AI)
How are marketers using ChatGPT’s Operator function?
ChatGPT's Operator does a lot of the things marketers do with ChatGPT. It just does them better.
Why marketing success requires failure (and how to handle it)
Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Marketing automation vs. email delivery platform: Which tool is right for your team?
There’s more than one way to send an email. This assessment will help you understand which platform will help you meet the needs of your team.
How cognitive biases influence email A/B tests
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions.
An email automation blueprint for smarter customer journeys
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send.
How data-driven email nurturing transforms the B2B sales funnel
Your leads deserve better than generic follow-ups. See how email automation personalizes every touchpoint, improving efficiency and ROI.
3 reasons the ‘Do You Want to Hear From Us’ email must die
Re-engagement emails annoy customers by asking a question you should already know the answer to.
Marketo unveils new email designer as part of January updates
The new WYSIWYG email designer leads our round up of the Marketo updates from January 2025.
How cognitive biases shape email engagement
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: February 6
OpenAI is running its first-ever TV commercial during the Super Bowl. This is a case study in "How to tell if your company has too much money?"
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with what's new about how iOS 18.2 handles email.
iOS 18.2’s email ramifications: What we know so far
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
Marketing automation vendor Act-On acquired for $53 million
One of the oldest players in the MAP market sells to a Washington-based SPAC.
Why smart marketers should front-load spending in 2025
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
Questions to ask marketing automation vendors during a demo
If you're considering buying or upgrading a marketing automation solution be sure to ask vendors these questions.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
Are these email subject lines deceptive, clever copywriting or bad data at work?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Marketing artificial intelligence (AI)
Delivering large B2B marketing events: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
Applying scientific method to performance
Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
Marketing artificial intelligence (AI)
Email content for B2B decision-makers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.