Email marketing
MarTech is your source for email marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our email marketing buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
Why we care:
Email marketing remains a cost-effective way of reaching audiences and driving outcomes. Because of the volume of email customers receive, there is a growing emphasis on personalization and the use of engaging dynamic content. Also, while email optimization has endured as essential for marketers to master, new challenges tied to inbox algorithms and deliverability have added technical considerations that marketers need to manage.
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Marketing artificial intelligence (AI)
Email content for B2B decision-makers: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.
How to get your email marketing ready for iOS 18
Apple's new operating system brings big changes to how people get and interact with their email.
What every marketer should watch for in 2025
Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape.
Why syncing email and SMS is critical to marketing success
Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.
Email deliverability: What you need to know
Everything from bulk email requirements to deliverability practices. Updated with a study about how little it takes for Americans to unsubscribe.
Start 2025 with smarter, more impactful email marketing
With the new year just weeks away, now’s the time to fine-tune your email marketing strategy
Why bad business decisions can hurt email deliverability
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it.
Bulk email restrictions from Google, Yahoo: What you need to know
We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024.
4 tips for helping your email marketing team stay organized
Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.
3 must-send emails to maximize your Black Friday campaign
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.
When and how to use images in B2B emails
Creative ideas to balance visuals with functionality in your B2B emails — even in Outlook-dominated inboxes.
Why you’re probably underutilizing email sequences
Go beyond cold outreach with email sequences. Automate follow-ups, reminders and more to keep your audience engaged.
Marketing artificial intelligence (AI)
3 marketing use cases for generative AI that aren’t copywriting
Here’s how marketing teams use generative AI to boost productivity with strategic briefs, persona feedback and data-driven visuals.
7 creative email automations for non-ecommerce brands
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests.
Stop insulting your audience with this email behavior
Image-only emails can harm your customer relationships. Here's why you should stop sending them and what to do instead.
How to use generative AI in copywriting for an A/B testing program
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad.
If I could double your email revenue, would you listen to me?
Stop chasing shiny marketing trends and get back to what works. Here's how email marketing still drives revenue growth with the right focus.
6 tips for creating a winning email marketing calendar
Gain insights into balancing promotions, content themes and testing to boost email effectiveness throughout the year.
Now playing: ‘The Email Test That Goes Wrong’
From little things, big mistakes grow: How to ensure your email testing avoids the small errors that can make the results useless.
Mastering email campaign execution
Don't miss this opportunity to learn how to create more effective and engaging emails.
iOS 18: Brace yourself for the new Apple Mail inbox
Prepare your campaigns for iOS 18, which will bring major updates to Apple Mail, including AI features and inbox tabs.
The marketer’s guide to conquering data quality issues
Learn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.
Email marketers sharpen deliverability tactics at MailCon
Experts from Google and across the email marketing landscape offered strategies in the “post-Yahoogle” era.
How to gear up email for a strong finish to 2024
In the coming months, your emails will be competing against political campaigns and your competitors for consumers' attention.
Customer relationship management (CRM)
22 must-have reports for measuring CRM health
Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more.
Marketing artificial intelligence (AI)
Lead gen tactics for B2B: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
Subscriber acquisition best practices following Gmail’s spam update
Insights on list management, subscriber acquisition and personalization to keep your email campaigns effective.
Marketing artificial intelligence (AI)
Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Why delegating makes you a stronger email marketer
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
4 inbox-altering changes to watch for
The email experience is changing. Here's how to plan for it.
4 ways to increase email engagement with your current ESP
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
How to create high-performing email campaigns
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success.
4 tips to build customer loyalty with email
Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement.
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
Optimizing your email program: Finding sweet spots and tipping points
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue.
Cut through inbox clutter with personalized, high-impact email
As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.
Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?
Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario.
Stop! Or go directly to email jail
Ryan Phelan runs down a list of 10 email crimes that will result in punishment. Learn how to stay free.
Why you should track your email’s long tail to measure success (plus a case study)
Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.